There are a lot of things that go into making sure everything is done right and people are happy,” he says.
“It’s important to have someone moderate the chat to make sure nobody’s getting bullied in the chat. While this is exactly the scenario an artist hopes for, GFuel COO Jack LoParco sounds a word of caution. Just like in the live touring environment, fan engagement across social platforms tends to spike around virtual concerts, with live chats lighting up during a show. Gaming is something that can truly be a binding agent.” “This type of environment gets fans that much closer to the artists they love, but in a different way. “When he’s not DJ’ing he uses Twitch to game with other DJs, and they have a segment where they allow their fans who’ve been watching their stream to actually squad up and play with them,” says Daniel Kelley, director of marketing. An artist who works with headset company HyperX, a sponsor of the Wiz and Friends activation with the Knights, games with fans. Performers, and brands, also can optimize an array of fan connections, as long as they’re authentic. While they ultimately fell short on delivery, Rave Family was on to something as it built its virtual event: It empowered performers to help book other artists, which exponentially increased participation. The virtual environment is a fertile field for artists, managers and promoters to think out of the box.
#Wiz khalifa promises genius plus#
If you just wanted to watch the show, you had that option free, plus you could vote on the artist's set list for free, or you could go to the other levels." They had a prehow with DJ S.WHiT and an engaging host, Rob Markman. Genius is very aware of their platform and their audience, and they had a terrific run of show for the first Genius Live concert with Wiz Khalifa. “Can you over-engage? I haven’t really come across that. “We’ve learned along the way, these experiences are always better when the viewer has been transformed into a participant,” Petrocelli says. “Obviously people want the music more than anything,” says John Petrocelli, a former AEG exec whose company Bulldog DM provides technology to enable premium live-streams for clients including Genius Live. Artists going deeper with fan interaction need to make good on promises of shout outs, giveaways and other engagement-especially for fans laying out big bucks-but they also need to get through their set list. But if you’re streaming at your house, you can have your monitor to the side and see all of the chat in real time and interact with people who are listening and acknowledge it as you’re playing.”Īs with all live events, run of show is paramount. “If you’re playing at a live event, you can’t talk to the guy at the back of the stadium and ask what they think of this set. “The two-way conversation you get from a live stream is unique,” says Nick Merola, creative director at energy beverage company GFuel, which sponsored the Knights show. That’s the reason the industry likely will see a continuation of immersive stand-alone or complementary online shows even when touring returns. Virtual stages provide engagement opportunities that couldn’t exist in a live environment. Optimize Experiences Fans Wouldn’t Be Able To Get in Person Hosted by Topeka, a service that connects fans within a live interactive video, the limited-viewership, ticketed benefit offers GA access plus two premium packages that include requests and acknowledgement, limited-edition merchandise and a signed set list from the band.Īside from the good business sense that needs to accompany any show-like clear communication prior to the event, and over-delivering on the experience promise-here are some tips from the trenches on powering up a live interactive virtual event: Nashville indie band Rainbow Kitten Surprise will try a pay-to-play format tomorrow (July 14) night. A cool $100 enabled fans to request a shout-out during the show $200 bought the opportunity to ask the artist a question.īoth the shout-out and question features sold out during the show, and "the private watch party option was the breakout hit feature of the night,” a Genius Live exec says. Fans could pay $10 to join a closed Zoom watch party.
#Wiz khalifa promises genius free#
The Genius Live show, which was simulcast on YouTube Live, Instagram Live, Facebook Live and Twitch, was free for to view and vote in advance the set list.
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